A Message from Dr Ash Paul
5 years ago, when I bought my first practice, I realised I was disillusioned with how dentistry was being prescribed and carried out by many practices not just where I had worked, but elsewhere in the UK. I also felt I couldn't provide the standard of dentistry I believed in, because of my environment. I was determined to show that it is possible to provide the highest quality treatment without compromises and ensure every patient was satisfied.
Far too many dentists feel the same way and things probably won't change suddenly until we make them change.
I believe in being the best clinician I can be, so my patients have faith that whatever I prescribe will last. A practice is measured not only by the standards of its principal, but by the other dentists who work there and who collectively will treat far more patients. My goal is to invest in my team from the associates to the auxiliary staff, to give them the confidence to offer and believe in the same.
The staff are the most valuable part of delivering this version of healthcare, however they often feel under-valued and demotivated. I want to change this; I want the team to enjoy coming to work and believe in what we do, while feeling confident that things get done and we are constantly striving to improve.
The third most important component of my vision is 'our patients' who are a joy to treat when they believe in us. Their satisfaction and praise is what makes us come to work, day-in-day-out. In order to be the best, our patients need to feel and believe we offer valid advice and will only provide options which are in their best interests. To stand out from the rest, I want our patients feel happy with our service. My goal is to never get a patient complaint, but in those rare circumstances, work to an amicable and positive outcome.
My current goal for St. Anne's House Dental Practice (Cookham) is to be the 'Go To' practice in a 10-20 mile radius, I plan to do this over the next 5 years by building the right team who believe in my vision.
Dr Ash Paul